Crowdsourcing: Turning customers into creative directors

Crowdsourcing: Turning customers into creative directors

"The office building doesn't look so good from the outside, we don't need it to, so the rent is lower, but inside it's really nice."Ning Li is Made.com's 28-year-old CEO, and we are at the company's London office, on the 11th floor of an unremarkable Notting Hill office block.Made.

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