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The experiment showed how expectation can affect the actual encoding of the pleasantness of the experience. ... This response (is) common with certain prestige products such as clothing, cars and, nowadays, handbags.

2008-01-14

 psychology alcohol opinion bias unconscious price manipulation advertisement wine
Your brain doesn't like to keep secrets. Studies at the University of Texas, Austin, have shown that writing down secrets in a journal or telling a doctor your secrets actually decreases the level of stress hormones in your body. Keeping a secret, meanwhile, does the opposite...

2011-05-31

 unconscious brain psychology neuroscience secret consciousness memory writing
We're not driven only by emotions, of course—we also reason, deliberate. But reasoning comes later, works slower—and even then, it doesn't take place in an emotional vacuum. Rather, our quick-fire emotions can set us on a course of thinking that's highly biased, especially on topics we care a great deal about. ... Given the power of our prior beliefs to skew how we respond to new information, one thing is becoming clear: If...

2011-04-18

 religion science belief unconscious brain thinking reason subconscious association memory rational bias free will manipulation truth psychology opinion junk science pseudoscience argument evidence philosophy Iraq politics persuasion irrational gossip misinformation misleading climate change creationism vaccine superstition advertisement marketing trust
Goalkeepers trying to stop penalty shots tend to dive to the right, research suggests - but only when their team is behind. A study of penalty shoot-outs in World Cup matches from 1982 to 2010 showed keepers usually had an even chance of going left or right to defend the goal. But the higher pressure of a losing position pushed them more to the right. The study, to be published in Psychological Science, suggests humans' "right-...

2011-07-13

 football goal right statistics game psychology unconscious brain animal preference
A local council in central Turkey has built a morgue with a warning system, in case apparently dead bodies come back to life.

2011-09-21

 death mortuary unconscious Turkey