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Recently a number of studies have shown that under certain circumstances, very large changes can be made in a picture without observers noticing them.
 change consciousness change blindness vision short-term memory attention blindness
Why can't we stick to our goals? Blame the sloppy engineering of evolution. ... We're the only species smart enough to plan systematically for the future -- yet we remain dumb enough to ditch even our most carefully made plans in favor of short-term gratification. ... Trying to remember what to do next can be a little like trying to remember what you had for breakfast yesterday: There are too many breakfasts and too many...


 planning goals future memory evolution short-term long-term brain psychology