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Female guppies, quail and finches tend to mate with males that look like the males they have seen other females paired with. Such “mate choice copying” can pay off. If it is difficult to choose the best mating material, or takes a lot of time and energy, it makes sense to go with what works for the other girls. Yet although human mate selection suffers just such difficulties, there has been little evidence that women do this, until now.

2007-01-17

 evolution attraction mating women choice copying sex
Round the world, women today are having half as many children as their mothers did. And often it is the poorest and least educated women who are in the vanguard.

2010-06-11

 woman choice overpopulation poverty revolution
Hick's Law, named after British psychologist William Edmund Hick, or the Hick–Hyman Law (for Ray Hyman), describes the time it takes for a person to make a decision as a result of the possible choices he or she has...
 decision choice psychology navigation time mathematics
Do you dream of a world where you have your choice of laptop, smartphone or tablet at work; all of which connect seamlessly one to another, and are constantly updated?

2012-02-14

 work remote computer choice