The experiment showed how expectation can affect the actual encoding of the pleasantness of the experience. ... This response (is) common with certain prestige products such as clothing, cars and, nowadays, handbags.
Divers have found 30 bottles of champagne thought to pre-date the French Revolution on the Baltic seabed. When they opened one, they found the wine - believed to have been made by Clicquot (now Veuve Clicquot) between 1782 and 1788 - was still in good condition.
Parents have been warned to watch out for signs of excessive texting in their children, amid concerns it poses a new health risk. Teenagers sending 120 text messages a day are more likely to drink, smoke and have sex, claims a US doctor.