The Science of Why We Don't Believe Science

We're not driven only by emotions, of course—we also reason, deliberate. But reasoning comes later, works slower—and even then, it doesn't take place in an emotional vacuum. Rather, our quick-fire emotions can set us on a course of thinking that's highly biased, especially on topics we care a great deal about. ... Given the power of our prior beliefs to skew how we respond to new information, one thing is becoming clear: If you want someone to accept new evidence, make sure to present it to them in a context that doesn't trigger a defensive, emotional reaction.

2011-04-18

 religion science belief unconscious brain thinking reason subconscious association memory rational bias free will manipulation truth psychology opinion junk science pseudoscience argument evidence philosophy Iraq politics persuasion irrational gossip misinformation misleading climate change creationism vaccine superstition advertisement marketing trust

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