A controversy surrounding the AACS cryptographic key arose in April 2007 when the MPAA and the Advanced Access Content System Licensing Administrator, LLC (AACS LA) began issuing demand letters to websites publishing a 128-bit number, represented in hexadecimal as 09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0, which is one of the cryptographic keys for HD DVDs and Blu-ray Discs. The letters demanded the immediate removal of the key and any links to it, citing the anti-circumvention provisions of the U.S. Digital Millennium Copyright Act (DMCA). The controversy was further escalated in early May 2007, when aggregate news site Digg received a DMCA cease and desist notice and then removed numerous articles on the matter and banned users reposting the information. This sparked what some describe as a digital revolt, or "cyber-riot", in which users posted and spread the key on Digg, and throughout the Internet en masse; this type of reaction is known as the Streisand effect.
freedom hacking revolt copyright censorship Internet Streisand effect viral